Messaging For Business Marketing Has Seen A Significant Rise In Recent Years
The use of messaging for business marketing has seen a significant rise in recent years, with some impressive statistics to back it up:
Statistics:
- Open Rates: Text messages have an astonishing 98% open rate, with 90% of messages read within three minutes. (Source: Gartner)
- Engagement: SMS messages have a 209% higher response rate than phone, email, or Facebook. (Source: Mobile Marketing Watch)
- Customer Preference: 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in). (Source: Digital Marketing Magazine)
- Growth: The global business messaging market size is expected to reach $89.09 billion by 2027, growing at a CAGR of 19.8% from 2020 to 2027. (Source: Grand View Research)
Quotes:
- "Messaging is the most immediate marketing channel available." (Source: Forbes)
- "Consumers are constantly on their mobile devices, making it an easy platform to reach them on." (Source: Business.com)
- "SMS is the most engaging form of communication, with open rates of 98% and response rates of 45%." (Source: VentureBeat)
- "The mobile channel has become the first point of interaction between consumers and brands." (Source: Business.com)
Real-World Examples:
- WhatsApp for Business: WhatsApp has become a popular platform for businesses to connect with customers, with features like automated replies, product catalogs, and payment options.
- SMS Marketing for Ecommerce: Many e-commerce brands use SMS to send personalized promotions, order confirmations, and shipping updates.
- Chatbots for Customer Service: Companies are increasingly using chatbots on messaging platforms to provide instant support and answer common customer questions.
Ready to get started?
Here are some helpful resources:
- Explore the platform: Login to your Market Squirrel account and start building your first SMS campaign.
- Schedule a call with our onboarding team: Our experienced team is here to answer your questions and guide you through the setup process. The link is here
We're confident that Market Squirrel will become an essential tool for your business. Happy texting!
Onboarding Team
Market Squirrel Australia