Messaging Apps Are Already Integrated Into People's Daily Lives
Here are some key factors driving customer receptivity to marketing via messaging, based on consumer behavior and preferences:
- Convenience and Immediacy: Messaging apps are already integrated into people's daily lives. It's a channel they are comfortable and familiar with, making it easy for businesses to reach them where they already are. The immediacy of messaging allows for real-time communication and quick responses, which customers appreciate.
- Personalization: Messaging allows for more personalized and targeted communication compared to traditional channels like email or direct mail. Businesses can tailor messages based on individual preferences and behaviors, leading to higher engagement and conversion rates.
- Two-way Communication: Unlike one-way communication channels, messaging facilitates a conversation between businesses and customers. This fosters a sense of connection and allows for immediate feedback and resolution of queries, building stronger customer relationships.
- Opt-in Nature: Most messaging marketing requires customers to opt-in to receive messages. This gives them control over the communication they receive, making them more receptive to brand messages and less likely to view them as spam.
- Rich Media: Messaging platforms support various media formats like images, videos, and GIFs, allowing businesses to create engaging and interactive content that captures attention and conveys information effectively.
- Non-Intrusive: Compared to phone calls or pop-up ads, messaging is less intrusive and allows customers to engage with brands on their own terms and at their convenience.
- Rising Consumer Expectations: As technology evolves, customers expect brands to be available and responsive through multiple channels, including messaging. Businesses that meet these expectations can gain a competitive advantage and build customer loyalty.
Overall, the combination of convenience, personalization, interactivity, and non-intrusiveness makes messaging an attractive channel for customers to interact with brands, leading to higher receptivity to marketing efforts through this medium.
Ready to get started?
Here are some helpful resources:
- Explore the platform: Login to your Market Squirrel account and start building your first SMS campaign.
- Schedule a call with our onboarding team: Our experienced team is here to answer your questions and guide you through the setup process. You can do that here.
We're confident that Market Squirrel will become an essential tool for your business. Happy texting!
Cheers,
The Market Squirrel Team